All You Need To Know About Influencer Marketing
There are numerous people who think that influencer marketing is relatively a new marketing concept. You can expand your customer portfolio while increasing your sales revenue at the same time if you can work with the right people engaged and make them talk about your brand and products. As a matter of fact, this is exactly the concept of influencer marketing, it just happens that not many are used to this until when social media becomes so popular.
When making announcements regarding marketing, there is no need for companies to make use of a megaphone. It is due to the reason that social media marketing has absorbed the tried and tested method of word of mouth marketing and improving it by making it immediate and international at the same time.
Building a professional relationship among influencers can generate a huge positive impact using social media platforms such as Google+, Pinterest, Twitter, Facebook and so on. It is true that influencer marketing can give businesses the chance to tap into trusted consumer network but the real question here is, how a business can make the best of their returns on their investment on influencer marketing.
Lessons Learned from Years with Marketing
Number 1. Find influencers inside and outside your sphere – to give you an example, marketers at a furniture manufacturing firm should consider checking out fashion blogs, DIY blogs, interior design blogs and even some construction blogs. Yet, what you want is the big players in the game but also, you need the up and coming audience that needs to be pioneers to a topic or a cool idea.
Why People Think Tips Are A Good Idea
Targeting those with massive networks should be avoided whenever possible and instead, concentrate on the ones with smaller networks as they tend to be more influential on their audience.
Number 2. Reward your influencers – everyone wants to have the red carpet treatment and this is not different. This is a kind of strategy to be able reward and recognize strong players that’s in your social media circles. Perhaps, they have the first shot of a new product offering or exclusive new content. You may give them a free demo of your service or product. You might also want to hear their feedback regarding new products before they’re rolled out nationally. In addition to that, you may have the influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz.
Number 3. Make it personal – there needs to be a personal connection between you and influencer when doing influencer marketing campaigns. For this reason, try having an engagement with them in their world or on their terms and not make it all about your brand and product, it is well appreciated by them as well to give special credits.